Breathing Space

Nearly 50 years after the last Apollo mission lifted off from Cape Canaveral, NASA’s Artemis project propels Florida’s space economy with companies and universities as partners.

Cape Canaveral juts into the Atlantic Ocean like an arrow. Its flat terrain is a good location to build towering rockets and launch them over open water — a dangerous business made safer by directing projectiles away from people. At the dawn of the space age, the federal government considered other sites, but Florida had a rare, invisible asset that sealed the deal.

May 22, 2024
Amy Keller | 9/1/2022

Cape Canaveral’s proximity to the equator means the Earth’s spin — roughly 914 mph here — is stronger than up the eastern seaboard. That momentum gives rockets an extra boost as they break the bonds of Earth, saving precious fuel. Through triumph and tragedy and decades of economic booms and busts, the cape has remained Florida’s constant competitive advantage.

This year marks the 50th anniversary of Apollo 17, the last time man walked on the moon. In mythology, Artemis is Apollo’s twin and goddess of the moon, and when the U.S. declared its new goal to return humans to the moon, the name personified a bold ambition to create a sustainable presence in space for launching missions to Mars and beyond. To accomplish this audacious endeavor, a constellation of private companies and academic researchers is partnering in the effort and, once again, energizing Florida’s economic evolution.

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Marion County leaders celebrate big boost in tourist revenue
Marion County leaders celebrate big boost in tourist revenue

Tourism leaders are celebrating a big win as Marion County has seen a record-breaking couple of months when it comes to tourist development tax revenue.


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