March 25, 2023
SharpSpring

Photo: Brad McClenny/Gainesville Sun

Rick Carlson of SharpSpring

Northeast Florida Business Profile

SharpSpring

Lilly Rockwell | 11/20/2013

Rick Carlson created Gainesville-based SharpSpring to help marketing firms measure the success of their efforts across all advertising platforms — from social media websites to print. “It’s one thing to be able to execute on all these new tactics,” Carlson says. “It’s another thing entirely to be able to analyze and understand what is working.”

SharpSpring offers online software to help businesses collect sales leads, analyze where those leads are coming from and use that information to optimize and automate sales and marketing efforts. He started the company in December 2011 and now has six employees. “We work with marketing firm partners who use our product to better establish the (return on investment) of what they are doing for their customers.”

Tags: Northeast, Media & Marketing, Technology/Innovation

Florida Business News

Florida News Releases

Florida Trend Video Pick

Clearwater Beach restaurant serves up free food to people with autism and Down's Syndrome
Clearwater Beach restaurant serves up free food to people with autism and Down's Syndrome

At Chihuas Tacos in Clearwater, the sound of food cooking, a spatula scraping the grill and Mexican music will greet you at the door.

Video Picks | Viewpoints@FloridaTrend

Ballot Box

Should algal blooms be included in Florida's list of environmental crises (hurricanes, tornadoes) covered by federal disaster relief funds?

  • Yes
  • No
  • Unsure
  • Other (Please share your comments in the comment section below)

See Results

Florida Trend Media Company
490 1st Ave S
St Petersburg, FL 33701
727.821.5800

© Copyright 2023 Trend Magazines Inc. All rights reserved.