Florida millennials are moving back to the burbs
Southern Boulevard runs from Mar-a-Lago on the ocean westward through West Palm Beach and past the Royal Palm Beach and Wellington suburbs before giving way to flat rural land as far as the eye can see. Just shy of a turn known as Twenty-Mile Bend, the roadside vista abruptly switches back to suburban landscaping and the entryway and gatehouse for Arden, a 2,000-home master planned community.
There, in August, husband and wife Charles Santos and Elyce Arcieri, expecting their first child, closed on a three-bedroom Florida Craftsman-style home on Wandering Willow Way, one more Millennial-generation couple putting down stakes in the suburbs.
Early in the 2010s, America saw a “back to the city” trend, in part driven by the 75 million-plus Millennial generation — defined by some as those born from 1981 to 2000. Millennials were said to favor walkability, the corner coffee shop and urban life. Awash in debt, they also were delaying marriage and home buying.
Now, mirroring a national shift to the suburbs, growth in most of Florida’s largest cities and urban counties has slowed. For the subset of buyers in Florida who are Millennials, the Census evidence of a similar shift is inconclusive, but builders have sensed opportunity in a massive generation forming households and having children. Harvard University’s Joint Center for Housing Studies says Millennials will form 2 million households per year for the next decade. Millennials are the “No. 1 new-home purchaser” in Jacksonville, Orlando and Tampa, says David Cobb, regional director for the Metrostudy real estate consulting firm.
Millennials appear as willing as their predecessors to trade a commute for a single-family detached home, good schools, a yard, safety and value per square foot. They’re hitting on price points ranging from starter homes in Central Florida to Sonoma Isles in Jupiter in suburban Palm Beach County, where the average PulteGroup DiVosta home sells for $950,000 to $970,000. “We did not expect to see a Millennial buyer buying a $1-million home,” says David Achee, vice president of sales for Southeast Florida for PulteGroup, the builder. “We’re seeing Millennials starting to excel in their careers.”
Millennials have made their presence felt at Lakewood Ranch, the 14,731-home multi-generational development in Manatee and Sarasota counties south of Tampa Bay. According to MetroStudy, it was the top-selling master planned community in the nation last year.
Though Boomers and Gen X buyers account for greater shares of LakewoodRanch sales, Millennial buyers increased to 19% of new-home purchasers at Lakewood Ranch in 2018, up from 16% in 2016, and 27% of resale buyers in 2018, says Lakewood Ranch Senior Vice President Laura Cole. Millennials are the leading demographic on the development’s list of prospects.
“They are at that next stage,” says Monaca Onstad, Lakewood Ranch’s community relations director. “They’re married. Maybe they’re ready to start having kids. They’re ready to get out of the city and into the suburbs.”
When they can get it, some Millennials prefers suburbs with an urban twist.
Whether known as suburban mixed use, hipsturbia or “Surban” — a phrase trademarked by John Burns Real Estate Consulting — the aim is the same: “How do you bring that urban feel to the suburbs?” says Lesley Deutch, principal at John Burns Real Estate Consulting. One developer put a cafe in its Tampa suburb community clubhouse.
Lakewood Ranch fits the bill with suburban living — a community campout drew 50 families last year — mixed with urban-like centers with employers, craft breweries and a claim to the nation’s biggest corn hole league.
Similarly, Lake Nona, 20 miles from downtown Orlando, has a mix of homes and a town center with large employers, dining and food truck Fridays. Millennial residency increased to 33% in 2018 from 27% in 2017, says Karlee Kunkle, communications manager for Tavistock Development, the developer of Lake Nona.
Generalities only go so far in a generation as large as the Millennial one. While affluent, older Millennials — the oldest turn 39 this year — are said to want urban-style suburbia, younger ones with less money just want a house they can afford. A few miles from Lakewood Ranch and its craft breweries, Millennial buyers are scooping up homes in a development without a whiff of urban life. Neal Communities’ Canoe Creek in Manatee County near Lakewood Ranch is “sort of a suburb of a suburb” with lower price points, says Neal’s Jason Frost, vice president for land acquisition.
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