Some 7,000 people work at companies that provide direct services at or to Broward's sea port.
Photo: Port Everglades
Port Everglades unveiled a new logo this year to highlight the port's three core values of strength, resilience and sustainability.
Photo: CP Group
Photo: Binyan Studios
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Southeast Florida Roundup
Name Game
SPOTLIGHT
Broward’s seaport is one of the three busiest cruise ship home ports in the world. It ranks among the nation’s leading container ship ports and is South Florida’s main seaport for gas, jet fuel and alternative fuels. Some 7,000 people work at companies that provide direct services at or to the port.
Yet it has an identity problem owing to its name — Port Everglades. To the uninitiated, the name conveys perhaps a gateway to a national park or an access point to sawgrass, muck and alligators. In studies of port customers, name recognition came up as the port’s top marketing problem. To try to clear up the confusion, the port this year unveiled a new logo with waves and a trident to symbolize its “three main business sectors — cruise, cargo and energy — and the port’s three core values of strength, resilience and sustainability.”
“Our economic enterprises — Port Everglades, Visit Lauderdale and Fort Lauderdale-Hollywood International Airport — need a higher presence in today’s competitive global marketplace,” says Broward County Mayor Lamar Fisher. “Port Everglades is a powerful economic generator for our community and needs to stand out in the forefront of the business world.”
Time will tell whether the trident does the trick. Some foresee renaming the port altogether in the future. The local economic development group did that more than a decade ago — abandoning its “Broward Alliance” name in favor of the Greater Fort Lauderdale Alliance. For a time years ago — after Dade County officially changed its name to Miami-Dade — people in Broward talked of changing the county name to Lauderdale County.
ENTERTAINMENT
- California-based golf equipment maker TaylorMade invested an undisclosed sum in Jupiter-based PopStroke, the putting and dining concept with five locations in Florida, joining Tiger Woods and founder Greg Bartoli. The deal values PopStroke at $650 million. TaylorMade will supply each PopStroke, which also has a location in Houston and two under construction in Arizona, with special edition golf balls for use on its courses and for customers to keep. It also will supply premium rental putters.
UTILITIES
- Armando Pimentel, a former senior executive at NextEra, is succeeding Florida Power & Light CEO Eric Silagy, who retired after more than a decade in charge of the state’s largest investor-owned utility.
HEALTH CARE
- Florida Atlantic University unveiled its $45-million, 58,000-sq.-ft. neuroscience building, home of the FAU Stiles-Nicholson Brain Institute, at its Jupiter campus. Wealth manager and philanthropist David J. S. Nicholson of Jupiter donated $10 million. The state, FAU and research partners funded the other $35 million.
- Florida Atlantic University and north Broward public health system Broward Health are collaborating on education, clinical training and practice, health services administration and research.
- Delphi Behavioral Health Group closed facilities in Pembroke Pines, West Palm Beach and other South Florida locations, laying off 133.
EDUCATION
- The Parkland 17 Memorial Foundation started a fundraising campaign to build an official public memorial to the 2018 school shooting victims on a nature preserve near Marjory Stoneman Douglas High School.
LOGISTICS
- Woodmont Industrial Partners and Butters Construction & Development began building a 250,000-sq.-ft. warehouse scheduled for completion in the second quarter in the Palm Beach Park of Commerce in Jupiter.
