February 29, 2024

Press Release

Flowers and greeting cards remain top mom-mentos this Mother's Day as Floridians plan to spend more this year

Flowers and greeting cards remain top mom-mentos this Mother's Day as Floridians plan to spend more this year

| 5/3/2023

Tallahassee, FL – Florida moms can expect a thoughtful Mother's Day this year as shoppers plan to spend even more on gifts and celebrations. According to a survey released by the National Retail Federation, shoppers plan to spend $274.02 per person, the highest figure on record. The majority of consumers (84%) plan to celebrate the special holiday this month. 

"Shoppers are looking forward to showering mom with love this Mother's Day," said Scott Shalley, president and CEO of the Florida Retail Federation. “Our Florida retailers are stocked and ready to help with all your gift or celebratory needs. Whether you are purchasing flowers or planning a special outing, remember to 'Find it in Florida' and support your local retailers!"

According to the National Retail Federation (NRF), shoppers plan to spend $35.7 billion on Mother's Day.  That is an increase of nearly $4 billion over the previous year. 

Flowers and greeting cards remain the top two purchases for this Mother's Day, according to the survey, with 74% of shoppers planning to purchase in each of those categories. More than half of shoppers (60%) are planning a special outing to dinner or brunch to celebrate their mothers. 

Consumers are prioritizing a thoughtful and memorable Mother's Day, with 47% of shoppers looking to purchase a gift that is unique or different. Some shoppers (42%) are looking to create a special memory this holiday.

Thirty-four percent of shoppers will search for their holiday purchases online or in department stores this year, while others will shop at specialty stores (30%), local and small businesses (24%), or discount stores (23%). 

The Florida Retail Federation encourages shoppers to "Find It In Florida" and shop at local retailers this Spring. Supporting Florida retailers helps boost the local economy and support jobs in the community. Learn more about the "Find It In Florida" program at the website

For more information on the predictions of the National Retail Federation, visit: https://nrf.com/media-center/press-releases/consumers-spend-record-357-billion-mothers-day 

ABOUT THE FLORIDA RETAIL FEDERATION The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers contribute $239 billion to the economy every year and support 3.6 million jobs for Florida families, or nearly one-third of all jobs in the state. Florida retailers pay more than $69 billion in wages annually and collect and remit more than $35 billion in sales taxes for Florida’s government each year.

ABOUT THE NATIONAL RETAIL FEDERATION The National Retail Federation, the world’s largest retail trade association, passionately advocates for the people, brands, policies and ideas that help retail thrive. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs – 52 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies.


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