May 20, 2024

David G. Denor

Florida Trend

David Denor David Denor

David is the publisher of Florida Trend, the highly regarded statewide magazine and website read and visited by business executives, government officials and civic leaders. As publisher, David’s responsibilities include direct oversight of Trend’s editorial, sales, marketing, digital, audience development, creative, production and business operations. He leads the company’s continued growth in the areas of new digital products, audience development efforts, specialty annual supplements and the ongoing curation of custom content. David is also on the board of directors for Florida Trend.

David joined Florida Trend as associate publisher in July of 2016, was promoted to deputy publisher May 2017 and announced publisher January 2019. Prior to joining Florida Trend, he spent two-years as vice president, business development for Hanson Dodge Creative, a full service digital agency in Milwaukee, WI. Before returning to his home state of Wisconsin in 2014, David spent nearly 15 years overseeing the business and sales operations (print, digital, events and custom content) for Crain’s Chicago Business, the nation’s preeminent weekly business to business publication and website. Prior to Crain’s Chicago Business, David spent 5 years as a senior account executive with the Milwaukee Business Journal

Throughout his career, David has participated and been actively involved in numerous organizations, associations and non-profits, and has continued those endeavors in Florida.

David is a graduate of the University of Wisconsin-Milwaukee, where he earned his bachelor of science, majoring in criminal justice. David and his wife Jessica, an elementary education teacher at Plato Academy, St. Pete, have four adult children. Their oldest son, a young executive at Biltmore Estate in Asheville, NC, their daughter, a neonatal nurse at John Hopkins All Children’s Hospital in St. Pete, their second youngest son, a December 2022 business and computer information systems graduate of Florida Gulf Coast University and their youngest son, also recent graduate of Florida Gulf Coast University – earned a bachelor of science in criminal justice. David and Jessica reside near the Indian Rocks Beach area.

(727) 892-2618

Florida Trend
490 First Avenue South
St. Petersburg, FL 33701

Columns by Denor:

At the beginning of March, I had the pleasure of delivering the keynote address at the St. Lucie Economic Development Council's (EDC) partnership luncheon. I was humbled and honored when Pete Tesch, the president of the St. Lucie EDC, reached out and invited me to speak. The event was extremely well-attended and brought together public and private business executives from across the region along with local government leaders.
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Our April issue is one of the largest monthly issues in Florida Trend history — so large that staples alone would not hold it together. Due to its sheer size, we had to work with our printer to change the bindery process, having them “perfect bind” the magazine, as opposed to our usual method of “saddle stitching” (stapling) it together. A big thank you goes out to Jill South, our production director, who worked tirelessly to make sure this extra-large issue of Florida Trend came together seamlessly.
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FLORIDA TREND'S editorial success derives from its team of extraordinarily talented award-winning journalists. Their focus, dedication and attention to their craft is undeniable. Throughout its history, FLORIDA TREND has guided itself on its editorial integrity, its unbiased news approach and its ability to be a loyal and trusted source of business news and information for its readers.
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I have a personal connection to this month's cover story, “Endless Horizon” (p. 52) by Associate Editor Michael Fechter. It has been nearly 12 years since my parents bought their home in The Villages. At first it was their “second” home as they split time between Wisconsin (where they had lived their entire lives) and The Villages. Each year, the time they spent in Florida became longer and longer, until they decided to sell their home up north and make The Villages their permanent residence.
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One of the editions I treasure most each year is our annual Floridian of the Year issue, published each December. The process begins in mid-summer when members of our editorial team narrow the list of candidates they believe are worthy of the honor. It is a process that is both objective and subjective in its nature, but our team is methodical in its research as we work to reach a consensus decision.
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For many years now, the cover story and main theme of our November issue has been dedicated to the topic of women in leadership. Throughout the year, we aim to provide some of the most robust coverage of all executives across the state, both male and female, in our monthly print issues, on our website (, across our daily and weekly eNews alerts and via our weekly Business Beat newscast.
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As I meet with business executives from across the state, the number one topic that comes up in our conversations is the importance and need for Florida to continue to grow its workforce.
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Florida's growth is impressive — from the Panhandle to South Florida and all areas in between. The population expansion our state has been experiencing is quite extraordinary, with nearly 1,000 new residents moving here each day. Along with the population boom, business sector growth has followed. When looking at recent U.S. Census data, of the nearly 6 million business applications filed nationally, almost 700,000 of them (nearly 12%) were in Florida.
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