Miami-based PADL's self-serve paddleboards
by Amy Martinez
Updated 2 yearss ago
In 2019, Key Biscayne native Felipe Jauregui and two childhood friends, Andres Avello and Khalil Khouri, launched Miami-based PADL, an app-based business that offers stand-up paddleboards for rent at self-serve kiosks in Florida. “Think of us as a Citi Bike,” Jauregui says, referring to the bicycle rental service that uses docking stations to store bikes between customer rides.
Each PADL kiosk runs on solar energy and has four paddleboards equipped with GPS and Bluetooth technology. Customers who download PADL’s app can unlock a board (along with paddles and a life vest) and use the equipment for as long as they’d like before returning it to the same location. The rental fee is $10 to $15 an hour, or customers can buy a membership for $25 a month and get an unlimited number of two-hour sessions.
“The problem we’re solving is the hassle of storage and transportation,” says Jauregui, the company’s COO. “Our stations are about 50 feet from where you launch, so you don’t have to carry the board very far.”
PADL has kiosks in seven locations statewide, including Key Biscayne, Jupiter, Lake Butler and Vero Beach. The startup now hopes to raise $1.5 million on the crowdfunding website SeedInvest.com to expand to as many as 50 Florida locations over the next year.
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- Miami-Dade County Mayor Daniella Levine Cava launched a new initiative called Renew305 to boost the local economy as it recovers from the pandemic. The effort includes a nearly $2-million investment in workforce training from CareerSource South Florida and a “CEO ambassador program” designed to engage local business leaders in attracting and retaining major employers.
Read more in Florida Trend's May issue.
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