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Friday's Daily Pulse
What you need to know about Florida today
› Adecco's move to Florida Blue campus will follow $6.2 million office makeover
A $6.2 million makeover is in the works for a former Florida Blue office complex on Jacksonville’s Southside. Adecco employment services is going to overhaul three floors of the building at 4800 Deerwood Campus Parkway, according to construction permits approved by the city this month.
› California company to buy Hotel Melby for $59 million in downtown Melbourne
A California corporation is buying the 11-story Hotel Melby in downtown Melbourne for $59 million and bringing in a new, larger firm to manage operations, food and beverage. Hotel Melby opened amid fanfare in April 2021 as a key economic-development anchor to bring visitors — and out-of-town dollars — to downtown Melbourne.
› This iconic Little Havana theater is starting a program with a Cuban-American pop artist
The white walls inside Little Havana’s historic Tower Theater have almost always been bare (and ignored) for years. Moviegoers would rather look at a screen than a wall, after all. But a local artist’s new pop exhibition — complete with a bucking cowboy, a roaring pink tiger and pair of hula dancers ripped from comic book pages — have made the blank walls a much more colorful, attention-grabbing space.
› Concerned with brand image, Hillsborough bus agency proposes slashing ad revenue
Concerned with brand image, Hillsborough County’s transit agency has proposed shrinking a reliable revenue stream: fully wrapped bus ads. In its proposed operating budget for the next financial year, Hillsborough Area Regional Transit Authority seeks to cut its advertising revenue to $500,000 from $1,233,398 the year prior. The agency wants to prioritize ad space for its own branding efforts, officials said.
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