News flash: Florida is red hot! And we’re not talking temperatures here. We’re talking human migration. People from all over the world are looking to settle in the Sunshine State ... and no wonder. After two years of business uncertainty and personal disruptions fueled by lockdowns, closures and restrictive COVID-19 measures, people just want a way out. And what better place to launch a restart than easy, breezy Florida?

» Florida's Competitive Assets


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Pick your Perfect Place

With its abundance of blue skies, sandy beaches, the world’s best theme parks and real-live rocket launches, Florida has many reasons to grow. And earlier this year, it added one more. According to U.S. Census Bureau data, Florida led the nation for new businesses opened between January 2021 and January 2022.

The Regions

FLORIDA BY THE NUMBERS

Population 21.8 million
3rd largest in the U.S.

Civilian Labor Force 10.6 million
3rd largest in the U.S.

Gross Domestic Product $1.2 trillion
4th largest in the U.S.

Total Personal Income $1.1 trillion
4th highest in the U.S.

Per Capita Personal Income $60,761
2nd in the Southeast

Households 8.9 million

Total Earnings $659.7 billion

Total Retail Sales $418.1 billion

nw nc ne tb ec sc se sw

FLORIDA BY THE NUMBERS

Population 21.8 million
3rd largest in the U.S.

Civilian Labor Force 10.6 million
3rd largest in the U.S.

Gross Domestic Product $1.2 trillion
4th largest in the U.S.

Total Personal Income $1.1 trillion
4th highest in the U.S.

Per Capita Personal Income $60,761
2nd in the Southeast

Households 8.9 million

Total Earnings $659.7 billion

Total Retail Sales $418.1 billion

Northwest

Airports
• Destin-Fort Walton Beach
• Northwest Florida Beaches International
• Pensacola International
• Tallahassee International

Seaports
• Port Panama City
• Port of Pensacola
• Port of Port St. Joe

Northwest
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Key Demographics

Population 1,516,046
Labor Force 713,462
Households 621,544
Total Earnings $41.3B
Med. Per Cap. Income $41,895
Total Retail Sales $25.2B

Sources: US Census Bureau, 2021; Labor Market Statistics Center, Florida DEO 2022; Woods & Poole Economics, 2022

North Central

North Central
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Key Demographics

Population 966,996
Labor Force 399,807
Households 407,843
Total Earnings $20.2B
Med. Per Cap. Income $37,344
Total Retail Sales $14.3B

Airports
• Gainesville Regional

Sources: US Census Bureau, 2021; Labor Market Statistics Center, Florida DEO 2022; Woods & Poole Economics, 2022

Northeast

Northeast
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Key Demographics

Population 1,832,765
Labor Force 905,981
Households 731,902
Total Earnings $56.2B
Med. Per Cap. Income $53,143
Total Retail Sales $30.6B

Airports
• Jacksonville International
• Northeast Florida Regional

Seaports
• JAXPORT
• Port of Fernandina

Spaceports
• Cecil Spaceport

Sources: US Census Bureau, 2021; Labor Market Statistics Center, Florida DEO 2022; Woods & Poole Economics, 2022

Tampa Bay
Tampa Bay

Tampa Bay
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Key Demographics

Population 4,990,877
Labor Force 2,406,862
Households 2,100,493
Total Earnings $137.6B
Med. Per Cap. Income $50,493
Total Retail Sales $87.9B

Airports
• St. Peteg-Clearwater International
• Sarasota Bradenton International
• Tampa International

Seaports
• Port Manatee
• Port of St. Petersburg
• Port Tampa Bay

Sources: US Census Bureau, 2021; Labor Market Statistics Center, Florida DEO 2022; Woods & Poole Economics, 2022

East Central

East Central
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Key Demographics

Population 4,008,603
Labor Force 1,978,054
Households 1,570,604
Total Earnings $121.29B
Med. Per Cap. Income $51,412
Total Retail Sales $81.3B

Airports
• Daytona Beach International
• Orlando Melbourne International
• Orlando International
• Orlando Sanford International

Seaports
• Port Canaveral

Spaceports
• Cape Canaveral Spaceport

Sources: US Census Bureau, 2021; Labor Market Statistics Center, Florida DEO 2022; Woods & Poole Economics, 2022

Southwest
Southwest

Southwest
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Key Demographics

Population 1,368,799
Labor Force 633,592
Households 591,265
Total Earnings $42.3B
Med. Per Cap. Income $59,502
Total Retail Sales $27.4B

Airports
• Punta Gorda
• Southwest Florida International

Sources: US Census Bureau, 2021; Labor Market Statistics Center, Florida DEO 2022; Woods & Poole Economics, 2022

Southwest
South Central

South Central
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Key Demographics

Population 255,945
Labor Force 99,924
Households 108,263
Total Earnings $4.3B
Med. Per Cap. Income $34,156
Total Retail Sales $3.2B

Sources: US Census Bureau, 2021; Labor Market Statistics Center, Florida DEO 2022; Woods & Poole Economics, 2022

Southeast

Southeast
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Key Demographics

Population 6,841,100
Labor Force 3,488,978
Households 2,839,403
Total Earnings $424.9B
Med. Per Cap. Income $88,897
Total Retail Sales $148.1B

Airports
• Fort Lauderdale-Hollywood International
• Key West International
• Miami International
• Palm Beach International

Seaports
• Port Everglades
• Port of Fort Pierce
• Port of Key West
• PortMiami
• Port of Palm Beach

Sources: US Census Bureau, 2021; Labor Market Statistics Center, Florida DEO 2022; Woods & Poole Economics, 2022

How to use the map: Click a region for key statistics and a link to the full report. Click the in the upper right corner to return to the main map.

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