Florida has the nation’s fourth-largest economy and third-largest workforce — assets that prompt WalletHub research to reveal that Florida is not only a top-two place to start a business, but also the best business environment in the nation. In the first quarter of 2023, Florida’s real economic growth was ranked 11th in the nation, representing 3.5% annual growth, while the U.S. experienced 2% quarterly growth.

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Florida Has Your Number

There is steady population growth that is matched by a strong workforce and a continual influx of major employers across a wide variety of industries. Fact is, the state of Florida is a vital place, offering both settings to live well and enjoy economic comfort.

The Regions

FLORIDA BY THE NUMBERS

Population 22.6 million
3rd largest in the U.S.

Civilian Labor Force 11.1 million
3rd largest in the U.S.

Gross Domestic Product $1.47 trillion
4th largest in the U.S.

Per Capita Personal Income $64,806
2nd in the Southeast

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FLORIDA BY THE NUMBERS

Population 22.6 million
3rd largest in the U.S.

Civilian Labor Force 11.1 million
3rd largest in the U.S.

Gross Domestic Product $1.47 trillion
4th largest in the U.S.

Per Capita Personal Income $64,806
2nd in the Southeast

Northwest

Airports
• Destin-Fort Walton Beach
• Northwest Florida Beaches International
• Pensacola International
• Tallahassee International

Seaports
• Port Panama City
• Port of Pensacola
• Port of Port St. Joe

Northwest
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Key Demographics

Population 1,667,453
Labor Force 749,828
Total Earnings $43.8B
Per Capita Income $52,641
Total Retail Sales $29.4B

Sources: U.S. Department of Labor, Bureau of Labor Statistics Oct 2023, Florida DEO; Woods & Poole Economics, 2023

North Central

North Central
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Key Demographics

Population 991,864
Labor Force 426,260
Total Earnings $20.7B
Per Capita Income $41,539
Total Retail Sales $15.4B

Airports
• Gainesville Regional

Sources: U.S. Department of Labor, Bureau of Labor Statistics Oct 2023, Florida DEO; Woods & Poole Economics, 2023

Northeast

Northeast
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Key Demographics

Population 2,054,594
Labor Force 971,122
Total Earnings $59.4B
Per Capita Income $60,692
Total Retail Sales $39.5B

Airports
• Jacksonville International
• Northeast Florida Regional

Seaports
• JAXPORT
• Port of Fernandina

Spaceports
• Cecil Spaceport

Sources: U.S. Department of Labor, Bureau of Labor Statistics Oct 2023, Florida DEO; Woods & Poole Economics, 2023

Tampa Bay
Tampa Bay

Tampa Bay
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Key Demographics

Population 5,088,496
Labor Force 2,538,440
Total Earnings $144.7B
Per Capita Income $55,771
Total Retail Sales $92.5B

Airports
• St. Peteg-Clearwater International
• Sarasota Bradenton International
• Tampa International

Seaports
• Port Manatee
• Port of St. Petersburg
• Port Tampa Bay

Sources: U.S. Department of Labor, Bureau of Labor Statistics Oct 2023, Florida DEO; Woods & Poole Economics, 2023

East Central

East Central
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Key Demographics

Population 3,896,059
Labor Force 2,124,504
Total Earnings $128.6B
Per Capita Income $57,765
Total Retail Sales $74.8B

Airports
• Daytona Beach International
• Orlando Melbourne International
• Orlando International
• Orlando Sanford International

Seaports
• Port Canaveral

Spaceports
• Cape Canaveral Spaceport

Sources: U.S. Department of Labor, Bureau of Labor Statistics Oct 2023, Florida DEO; Woods & Poole Economics, 2023

Southwest
Southwest

Southwest
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Key Demographics

Population 1,447,625
Labor Force 667,907
Total Earnings $36.3B
Per Capita Income $86,202
Total Retail Sales $30.7B

Airports
• Punta Gorda
• Southwest Florida International

Sources: U.S. Department of Labor, Bureau of Labor Statistics Oct 2023, Florida DEO; Woods & Poole Economics, 2023

Southwest
South Central

South Central
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Key Demographics

Population 262,527
Labor Force 100,607
Total Earnings $4.3B
Per Capita Income $39,586
Total Retail Sales $3.4B

Sources: U.S. Department of Labor, Bureau of Labor Statistics Oct 2023, Florida DEO; Woods & Poole Economics, 2023

Southeast

Southeast
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Key Demographics

Population 7,097,566
Labor Force 3,651,723
Total Earnings $255.5B
Per Capita Income $96,231
Total Retail Sales $158.9B

Airports
• Fort Lauderdale-Hollywood International
• Key West International
• Miami International
• Palm Beach International

Seaports
• Port Everglades
• Port of Fort Pierce
• Port of Key West
• PortMiami
• Port of Palm Beach

Sources: U.S. Department of Labor, Bureau of Labor Statistics Oct 2023, Florida DEO; Woods & Poole Economics, 2023

How to use the map: Click a region for key statistics and a link to the full report. Click the in the upper right corner to return to the main map.

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