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Press Release
The Ritz-Carlton, Fort Lauderdale, Burlock Coast and Discovery Channel's Shark Week Team Up to Raise Awareness of Shark Conservation Efforts
FORT LAUDERDALE, FL – The Ritz-Carlton, Fort Lauderdale and Discovery Channel’s Shark Week are joining forces for Shark Week 2019. From July 27 through August 4, The Ritz-Carlton, Fort Lauderdale will debut new Shark Week episodes accompanied by a special Shark Week menu and cocktails in an effort to raise awareness for shark conservation efforts. Proceeds will be going to the Shark Research & Conservation Program at the University of Miami, which conducts cutting-edge shark research.
“Being located in South Florida, shark conservation has always been an important cause,” said General Manager Greg Cook. “We’re honored to be the hotel partner this year for Discovery Channel’s Shark Week to conjointly raise awareness for these incredible creatures.”
Guests and locals alike can dive into the week of screenings, quite literally, with a complimentary “dive-in” viewing party on the property’s seventh floor pool deck on Saturday, July 27. Seemingly suspended over the Atlantic, attendees will receive a sneak peek of what is to come during this year’s Shark Week the night before the highly anticipated week officially launches. While soaking in the pool on Instagrammable shark pool floats or chomping on Shark Week-inspired fare on the pool deck-turned-underwater sanctuary complete with Laudy, the property’s new hammerhead shark replica, guests will have exclusive access to a pre-premiere Shark Week episode the rest of the world will have to wait to see until the following evening.
Throughout the remainder of the week, a new episode will be screened complimentary sans commercials each evening in the property’s waterfront restaurant, Burlock Coast Seafare & Spirits, accompanied by more delicious “shark bites.” All are invited to pull up a chair as Discovery Channel’s Shark Week guides viewers down into the deep blue sea.
The Shark Week menu, which will be available throughout the entire month of August, includes Nocturnal Nosh (Fish dip); Shark Bait (Tuna Poke); Shark Bites (Fish n’ Chips); Shrimp Tales (Shrimp Cocktail); Coconut Shrimp Chum-viche (Coconut Shrimp Ceviche); and a feature cocktail named Baby Shark made with Blue Curacao, light rum, pineapple juice, lemon juice and seafoam. In addition, there will also be special Shark Week spa treatments available. Proceeds from all Shark Week offerings will go toward the University of Miami’s Shark Research & Conservation Program founded by Shark Week expert, Dr. Neil Hammerschlag.
Through the viewing events and shark-themed offerings, The Ritz-Carlton, Fort Lauderdale, Discovery Channel’s Shark Week and the University of Miami aspire to create a fun, immersive environment to entice guests and locals in the South Florida area to learn about shark conservation and the importance of sharks in the ocean’s ecosystem.
Burlock Coast is located at The Ritz-Carlton, Fort Lauderdale at 1 North Fort Lauderdale Beach Boulevard. The marketplace is open daily from 6AM – 6PM. The bar isopen daily from 11AM – 1AM. Breakfast is served daily from 7AM – 11:30AM. Brunch is served Saturdays and Sundays from 12PM – 5PM. Lunch is served daily from 11:30AM – 5PM. Dinner is served Sunday – Wednesday from 5PM – 10PM; Thursday – Saturday from 5PM – 11PM. Telephone: (954) 302-6460; www.burlockcoast.com. Instagram: @BurlockCoast
About The Shark Research & Conservation Program at The University of Miami
Directed by Dr. Neil Hammerschlag, the Shark Research & Conservation Program (SRC) at the University of Miami conducts cutting-edge shark research while also inspiring scientific literacy and environmental ethic in youth through unique hands-on field research experiences. SRC science is centered broadly on the behavioral ecology, conservation biology and movement ecology of sharks. SRC work has been featured in National Geographic and on the Discovery Channel's Shark Week.
